Cakes Indeed is a bakery brand of a home chef who loves to design and bake cakes in different styles and at an economical rate. The brand was looking for a corporate overview deck to present at a business networking event. They were also looking forward to adding some surprise element to declare the opening of their first brick-and-mortar store.

We chose pastel shades to describe the overall sweetness of the brand. As the chief baker aka the founder is a female, a bespoke illustration family of a female baker was an ideal fit to make the presentation look more relatable. Other abstract elements were carefully curated that resonated with the rawness of the brand.

*Data on slides or Screens is obscured to preserve confidentiality.